Abstract

This study examined that the effect of user characteristics on the acceptability of artificial intelligence technology. More specifically, the effects of user perception, psychological characteristics, and demographic characteristics on the acceptability of artificial intelligence technology were examined. According to the results, in the case of artificial intelligence acceptability, the effect of user perception was found to be more important than others. In particular, it was found that the performance expectancy of artificial intelligence devices or services and acceptance of artificial intelligence were closely related. For anxiety about artificial intelligence, openness and anthropomorphism among user perception was found to be more important than the demographic characteristics of users. In the case of product use intention, like acceptability, user perception was found to have the greatest influence, and hedonic motivation and social influence were found to be important among user perception. Finally, the implications of our findings and suggestions for future research were discussed.