ISSN : 1229-067X
The purpose of this study was to investigate effects of perceived temporal distance on preference based on construal level theory(CLT). This study also intended to examine the relationship between trait anxiety and construal level, and perceived temporal distance has a moderating effect in the relationship between trait anxiety and preference of the option. Participants were presented with ‘next semester’ as a criteria to measure individual differences in perceiving temporal distance. The results were as follows. Participants perceiving next semester as near future evaluated low-level related information as more important than high-level related information, in contrast, participants who perceived next semester as distant future considered high-level related information as more important. Further, they prefer the option that has negative high-level feature and positive low-level feature when they perceived next semester as near future. Trait anxiety correlated with construal level negatively. Those with higher trait anxiety evaluated low-level related information as more important, predicted the possibility of positive event as lower when they perceived next semester as near future. Especially it can be suggested that perceived temporal distance was an important factor in moderating the relationship between trait anxiety and the threatening option. The implications and limitations of the study and suggestions for future research are discussed.
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