Abstract

Two experiments were conducted to explore the interaction of personal pronouns (e.g. ‘I’ and ‘you’) and emotional evaluation (e.g. positive and negative) using multi-task approaches (e.g. lexical decision task and primed naming task). In Experiment 1, participants were presented with personal pronouns as primes at SOA 300ms and were asked to respond emotional words which differed in emotional attributes. The results showed that the interaction effects of personal pronouns and emotional words were significant. In Experiment 2, participants were presented with personal pronouns as primes at SOA 300ms and were asked to pronounce emotional words which differed in emotional attributes. The results showed that the interaction effects of personal pronoun and emotional words were also significant. These results were discussed from a point of view of dynamic processes of social cognition.