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Korean Journal of Psychology: General

ISSN : 1229-067X

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Vol.31 No.3

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Cultural disposition of individualism/collectivism and the perception of relevance between figures and grounds in natural scenes

Korean Journal of Psychology: General / Korean Journal of Psychology: General, (P)1229-067X; (E)2734-1127
2012, v.31 no.3, pp.897-916




& (2012). Cultural disposition of individualism/collectivism and the perception of relevance between figures and grounds in natural scenes. Korean Journal of Psychology: General, 31(3), 897-916.

Abstract

Two experiments were conducted to investigate whether people of individualistic disposition and those of collectivistic disposition perceive the natural scenes differently. It was hypothesized that the former pays more attention to the targets than the grounds, whereas the latter pays attention to the relation between the targets and the grounds as well as the targets themselves in the scene perception. In Experiment 1 where Korean individualists were contrasted with Korean collectivists, cultural disposition (individualism vs. collectivism), figure-ground relevance (naturalness vs. unnaturalness), and change of scene(no change vs. change of figures vs. change of grounds) were manipulated. The results of Experiment 1 showed that the correct recognition rates of the collectivists were better than those of the individualists only when the scenes were unnatural and the grounds were changed in the recognition phase. The similar patterns were observed in Experiment 2 in which Korean as collectivists and European American as individualists were contrasted with each other. In sum, these results suggest that the collectivists who tend to see the scenes holistically respond to the unnatural scenes more sensitively than the individualists. Implications and the limitations of this study and the future directions of related research were discussed in the final discussion section.

keywords
장면 지각, 개인주의, 집단주의, 비교문화, 전경-배경 관련성, scene perception, individualism, collectivism, relevance of foreground and background, cross-cultural study

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