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Korean Journal of Psychology: General

The effect of Belief in a Just World on the acceptance of AI technology

Korean Journal of Psychology: General / Korean Journal of Psychology: General, (P)1229-067X; (E)2734-1127
2020, v.39 no.4, pp.517-542
https://doi.org/10.22257/kjp.2020.12.39.4.517


Abstract

With the development of artificial intelligence (AI) technology, AI has been introduced in various jobs to replace people. This study viewed AI as an alternative to the current human-led system and examined the effect of Belief in a Just World (BJW) on AI acceptance based on the system justification theory. We expected that participants with stronger BJW would prefer the current human-led system, and those with weaker BJW would be more likely to accept the AI-based system. Study 1 examined the effect of BJW on the perception of job competence by making the participants choose between human and AI. Study 2 examined the effect of BJW on the selection outcome acceptance in a 2 (Human vs. AI) X 2 (accepted vs. rejected) between-subjects design. Results showed that BJW predicted higher competence perception of AI, mediated by higher fairness perception of AI (Study1), and those with weaker BJW showed higher acceptance of selection results based on the AI system in the accepted condition, but not in the rejected condition (Study 2). Based on our findings, we discussed the factors affecting AI acceptance, limitations of the present study, and suggestions for future research.

keywords
인간-인공지능 상호작용, 공정세상믿음, 체제정당화, 인공지능 기술 수용성, 인공지능 면접, HCI, Just World Belief, System Justification, Artificial intelligence technology acceptance, AI interview

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Korean Journal of Psychology: General