Abstract

This article is to present the Dual-Aspect Model of Person Evaluation and to confirm its validity through empirical findings. The Model was proposed by the auhor (Cho, 1982a) and presupposes that the criteria, cues and dimension of person evaluation would be varied according to the dependent-situations between the perceiver and the target person. As Jones and Gerard(1967) mentioned, the dependent-situations between two persons can be devided into two distinct categories: effect dependence and information dependence. In effect-dependent situation, where one relies on the other for satisfaction of ones own direct needs in life, one is interested in the others concern for fellow persons, that is his intention and dispositions to take care of fellow persons' welfare, while in information-dependent situation, where one. relies on the other for getting useful knowledges about the environment in which they are placed, he is interested in the others ability to provide valid infonnation. Therefore, in effect-dependent situation one would evaluate the other person on the basis of subjective criteria using affective traits as cues, while in information-dependent situation one would evaluate the other on the basis of objective criteria using intellectual traits as cues. As a result, in the former case the impression of the other would be judged in tenns of the likableness (like-dislike) dimension, while in the latter case it would be judged in terms of the favorableness (good-bad) dimension. This is the core of the Duel-Aspect Model. This article is composed of four parts: (1) prepositions of the Model, (2) contents of the Model, (3) empirical validity of the Model, and (4) concluding remarks. In part I, three theoretical viewpoints were examined: Jones and Thibaut's (1958), Jones and Gerard's (1967), and Rosenberg et al's (1968), which were used as the building bases for the prepositions of the Dual-Aspect Model. In part II, the above-mentioned contents of the Model were reviewed more closely. In part ID, the results of a series of experiments to test this Model in the context of impression : integration and person memory were presented. It was found from these experiments that the predictions derived from this Model were fully supported, thus the Dual-Aspect Model has a good empirical validity. Based on these results, the values of the Dual-Aspect Model of Person Evaluation in the process of understanding others in everyday life situations were discussed and some issues and prospects for further researches were suggested in part IV.