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Korean Journal of Psychology: General

ISSN : 1229-067X

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Vol.27 No.3
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The Influence of Meaningfulness on the Judgment of the Beauty of Hangul Characters

Korean Journal of Psychology: General / Korean Journal of Psychology: General, (P)1229-067X; (E)2734-1127
2008, v.27 no.3, pp.621-633

(2008). The Influence of Meaningfulness on the Judgment of the Beauty of Hangul Characters. Korean Journal of Psychology: General, 27(3), 621-633.
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Abstract

To investigate which factor had an effect on the judgment of Hangul character's beauty, 84 Hangul characters were selected according to their usage frequencies, and its visual simplicity, ease of pronunciation, and meaningfulness were surveyed of each 100 college students, respectively, in the survey 1. Multiple regression analysis revealed that meaningfulness was the most important factor. Even though each other factor had its own contribution, its effect size was very small when compared simultaneously with the meaningfulness factor. In the survey 2, students were induced to give more attention to visual aspects of Hangul characters. Some rated visual dynamics of Hangul characters, and others had to choose between two kinds of Hangul fonts before they rated Hangul's visual beauty. The analysis, however, found that meaningfulness was still the most important. This result indicates that Koreans do not give much attention to the visual aspects of Hangul and they are apt to be greatly influenced by semantic factors on Hangul-related judgments.

keywords
멋, 한글, 의미충만성, 시각적 단순성, 시각 역동성, beauty, Hangul, meaningfulness, visual simplicity, visual dynamics, beauty, Hangul, meaningfulness, visual simplicity, visual dynamics

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