ISSN : 1229-067X
Two experiments were conducted to explore the interaction of participant’s sex (male and female), personal gender pronoun (e.g. ‘he’ and ‘she’) and emotional evaluation (e.g. positive and negative). Using time-course approach (e.g. SOA 150-1000ms) and primed naming task), in Experiment 1, Participants were presented personal pronoun as primes at SOA 150ms and were asked to respond emotional words which were different in emotional attributes. The results showed that the main effects of personal pronoun were observed and the main effects of emotional words were observed marginally and the interaction effects of personal pronoun and emotional words were also observed. In Experiment 2, Participants were presented personal pronoun as primes at SOA 1000ms and were asked to response emotional words which were differed in emotional attributes. The results showed that the main effects of personal pronoun and emotional words were observed marginally, and the three way interaction effects of participant’s sex, personal gender pronoun and emotional words were observed marginally. Two experiments suggested that male pronoun ‘he’ has positive facilitation effect for emotional evaluation at short SOA, whereas female pronoun ‘she’ has negative inhibition effects at long SOA only for female participants. These results were discussed from a point of view of dynamic processes of social cognition for gender.
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