Abstract

To ensure appropriate compatibility between encoding conditions and retrieval conditions, the present research discriminated encoding activities into four; assimilation, accomodation, whole-oriented processing, and part-oriented processing. With this discrimination the present research replicated Bransford et al. (1977) and conducted three more experiments. The results showed that cohesive pictorial materials were remembered better than non-cohesive pictorial materials and that the results of Bransford et al. (1977) came from inappropriate compatibility between encoding conditions and retrieval conditions.