ISSN : 1229-067X
본 연구는 대학생들이 지각하는 컴포트 푸드 구성요인에 대한 개념적 구조를 밝히고자 하였다. 이를 위해 대학생 25명을 연구 참가자로 선정하여 컴포트 푸드에 대한 아이디어를 산출하고, 63개의 진술문을 도출하였다. 이후 다차원 척도 분석과 위계적 군집분석을 실시하여 개념도 분석을 실시하였다. 그 결과, 컴포트 푸드 구성의 하위요인으로 6개의 군집이 산출되었다. 대학생들이 지각하는 컴포트 푸드 구성요인으로는 즐거운 추억을 떠올리게 하는 음식, 따뜻함과 위안을 주는 음식, 친밀감을 주는 익숙한 음식, 음식 외적 요소에서 편리하거나 부담 없는 음식, 맛있는 음식, 건강을 고려한 음식이 도출되었다. 각 군집을 분류하고 있는 두 가지 차원을 확인한 결과, 외적 고려-내적 고려 차원과, 물리적 요인-정서적 요인의 차원을 확인할 수 있었다. 한편 각 군집별 적합도를 살펴본 결과, 대학생이 컴포트 푸드로 가장 적합하다고 판단하는 컴포트 푸드 요인은 군집 1인 즐거운 추억을 떠올리게 하는 음식으로 나타났다. 마지막으로 본 연구의 제한점과 후속연구에 대해서 논의하였다.
In this study, we attempted to explore conceptual structure of comfort food perceived by college students. To do so, we had 25 college students produce their ideas on comfort food from which we draw 63 statements regarding comfort food. Using these statements, we performed multi-dimensional scaling and hierarchical cluster analysis to construct conceptual map of comfort food. The results produced 6 clusters as components of comfort food. The comfort food components by college students were the followings: food which is reminiscent of happy memories, food which gives warmth and relaxation, familiar food related to intimacy, healthy food. The 2 dimensions which classify the comfort food clusters were external-internal and physical-emotional dimension. In addition, our participants judged the first cluster, that is, food which is reminiscent of happy memories to fit best to the concept of comfort food. Limits of the current study and future research are discussed.
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