ISSN : 1229-0696
Although the issue of gender differences in risk taking behavior has been an interesting issue of industrial and organizational psychology fields, there is no univocal agreement on this topic. In this paper, we try to find supportive evidence that gender affects risk-taking behavior that is moderated by the frame. In addition, we extend the previous findings by adding variables such as ambition, responsibility, and internal locus of control. As expected, gender and frame interact to influence risk-taking behavior, such that positively framed men are prone to take more risks, whereas negatively framed women prefer risk-taking options. In addition, ambition and the level of internal locus of control are positively related to risk-taking behavior, while responsibility level is negatively related to risk-taking behavior. The implications and limitations of findings are discussed.
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