The Korean Journal of Consumer and Advertising Psychology, Korean Society for Consumer and Advertising Psychology

The Korean Journal of Consumer and Advertising Psychology Korean Society for Consumer and Advertising Psychology

P-ISSN 1229-8778
KCI

Jung Won Park(KMPG International)

Korean Society for Consumer and Advertising Psychology Vol.25 No.4, pp.401-423

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Jung-Tae Ahn(Household & daily care division, Aekyung industrial Co., Ltd)

Korean Society for Consumer and Advertising Psychology Vol.25 No.4, pp.425-445

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