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The Impact of Self-Construal Types on Willingness to Pay for Museum Admission under PWYW and PWYW+charity Strategies
Korean Society for Consumer and Advertising Psychology
Vol.25 No.3,
pp.261-284
The effect of search query characteristics and consumer decision journey on conversion rate
Korean Society for Consumer and Advertising Psychology
Vol.25 No.3,
pp.285-300
Exploring the Dynamics of Internet Meme Diffusion Across Age, Gender, and Regional Groups
Korean Society for Consumer and Advertising Psychology
Vol.25 No.3,
pp.301-346
Experimental Study on Inference of Actual Facial Expressions of Smile Emoji Senders in a Mobile Environment: Interaction between Social Status Perception and Emotional Direction
Korean Society for Consumer and Advertising Psychology
Vol.25 No.3,
pp.347-364
The Impacts of Messages’ Regulatory Focus and Economic Conditions on Green Products’ Ad Effectiveness: Focusing on the Moderating Role of Socio-psychological Variables
Korean Society for Consumer and Advertising Psychology
Vol.25 No.3,
pp.365-396