ISSN : 1226-9654
Research trends on risk perception and decision-mking are selectively reviewed in this article. First, Slovic and his associates‘ initial studies on this topic conducted during 1970‘s are summarized with its major findings. Next, recent major conceptual shifts appear in this field :Affective heuristics, a risk as feelings hypothesis, two modes of thought systems, and a cross-cultural approach to risk preference. Finally, along with issues regarding affective heuristics, implications of risk perception for cognitive psychologists are discussed.
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