ISSN : 1226-9654
Prior exposure to a specific gender changes perception of subsequent gender in face perception (gender aftereffects). The current study investigated the nature of gender aftereffects from visual imagery. We found that the ambiguous faces were categorized as male more often after visualizing male faces than after visualizing female faces. Seemingly this result suggests that imagery adaptation has the opposite effects as compared to perceptual adaptation. However, when individual data was separately analyzed, each participant was categorized into four distinctive groups depending on the direction of aftereffects. Specifically, some participants showed imagery aftereffects just like perceptual aftereffects, whereas others showed the opposite trends. This result suggests that the effects of imagery adaptation can be different depending on individual's ability to visualize. Therefore, individual differences should be considered when measuring the effects of imagery adaptation.
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