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ISSN : 1226-9654

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Vol.27 No.1

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Cerebral Lateralization and Preference for the Stimuli Arrangement

The Korean Journal of Cognitive and Biological Psychology / The Korean Journal of Cognitive and Biological Psychology, (P)1226-9654; (E)2733-466X
2015, v.27 no.1, pp.59-75
https://doi.org/10.22172/cogbio.2015.27.1.004




& (2015). Cerebral Lateralization and Preference for the Stimuli Arrangement. The Korean Journal of Cognitive and Biological Psychology, 27(1), 59-75, https://doi.org/10.22172/cogbio.2015.27.1.004

Abstract

In this study we examined the preferential difference of the pictorial composition and the lateralization hypothesis as the explanation. In Experiment 1, right-handed 40 participants assessed their preference of the pictures presented with 5 Likert Scale. There were three conditions of depending on location of an object, which were CENTER, RIGHT, LEFT. The result showed that CENTER was the most significantly preferred position among three conditions. Comparing LEFT with RIGHT, the latter got the higher preference scores than the former. It was supported by some previous studies. In experiment 2, we used divided visual field paradigm to examine the processing fluency and preference for the composition of word and picture. The stimuli were presented in two types, which was WORD(left)-PICTURE and the opposite composition, PICTURE(left)-WORD(right). We hypothesized that PICTURE(left)-WORD(right) condition had more processing fluency than the other one, which leads the preference for this condition. The result of the experiment supported our hypothesis. PICTURE(left)-WORD(right) was more accurately recognized and preferred to the other one. The results of two experiments implied that subjective preference depends on the location of the principle object, which means that brain lateralization affect the preference.

keywords
Lateralization, Aesthetic reference, Fluency hypothesis, 편재화, 미적 선호, 유창성 가설

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