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ISSN : 1226-9654

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Vol.29 No.2
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Visual Beauty of Hangul Letters examined by Similarity Rating Task

The Korean Journal of Cognitive and Biological Psychology / The Korean Journal of Cognitive and Biological Psychology, (P)1226-9654; (E)2733-466X
2017, v.29 no.2, pp.181-188
https://doi.org/10.22172/cogbio.2017.29.2.006

(2017). Visual Beauty of Hangul Letters examined by Similarity Rating Task. The Korean Journal of Cognitive and Biological Psychology, 29(2), 181-188, https://doi.org/10.22172/cogbio.2017.29.2.006
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Abstract

To investigate whether popular recognition of Hangul’s typeface beauty is based on visual judgment or not, 27 college students were asked to rate and compare 8 letter sets with one another. Those letter sets include Hangul, Chinese character, katakana, Roman alphabet, Greek alphabet, Cyrillic alphabet, Devanagari, and Arabic alphabet. In the first session, frequency of experience with each letter set, visual beauty, and preference of it when decorating their belongings were rated in self-reporting style. In the second session participants rated similarity of every combinatorial pair derived from 8 letter sets. Analysis of ordinal data showed that Hangul was rated highly in visual beauty and preference, but judged to be similar to katakana and Chinese character which were rated less beautiful and less preferable. In the 2-dimensional plane derived by ALSCAL, Hangul was away from the other 7 letter sets but was relatively close to katakana and Chinese character. The result indicates that recognition of Hangul’s beauty is based not on visual judgment, but on positive attitude toward the native letter set by Koreans.

keywords
Hangul, beauty, preference, similarity, ALSCAL, 한글, 아름다움, 선호도, 유사성, 다차원척도화

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