ISSN : 1226-9654
The present research examined picture-word differences in attribute decision task. Experiment 1 and 2 tested the difference of activation between the attributes of high-frequency and low-frequency in pictures and words. It was found that the pictures were decided significantly faster than words on the low-frequency attributes. Experiment 2 was conducted to investigate the elaboration effect, It was found that the condition of word-plus-attributes was decideded significantly faster than that of words. Experiment 3 compared decision times among the conditions of ward, word-plus-low frequency attributes, word-plus-high frequency attributes, picture, picture-plus-low frequency attributes and picture-plus-high frequency attributes. There was significant difference between the condition of word-plus-high frequency attributes and word-plus-how frequency attributes, but not in others, In conclusion, the high-frequency attributes were activated both in pictures and words, but low-frequency attributes were activated in pictures, not in words, The picture-word differences were due to the difference of activation between pictures and words.