Framing effect and the verbal expression of uncertainty

The present study re-examined whether framing effect appeared only when uncertainty was expressed verbally. We presented scenarios in which respondents had to make a health related choice. In addition to frame and expression mode, kinds of disease(nose, muscle), familiarity of disease name, and presence of detailed description of disease were also manipulated. Positive frame was manipulated in two different ways, either by mentioning non-occurrence of negative outcome (non-occurrence positive frame) or by mentioning occurrence of positive outcome (occurrence positive frame). The results showed that framing effect appeared only for less serious disease and when the uncertainty was expressed verbally. In addition, the framing effect appeared differently depending on the kinds of positive frame and the presence of detailed description; The framing effect with non-occurrence positive frame was obtained when detailed description was provided, whereas the framing effect with occurrence positive frame appeared when detailed description was not provided. The results showed that the framing effect was very selective in choices with personal importance such as health.

keywords: 불확실성, 표현방식, 어휘, 숫자, 틀 효과, uncertainty, expression mode, linguistic probability, numerical probability, framing effect, uncertainty, expression mode, linguistic probability, numerical probability, framing effect

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Article Contents

Vol.16 No.3

Framing effect and the verbal expression of uncertainty

Abstract

Reference

The Korean Journal of Cognitive and Biological Psychology