ISSN : 1226-9654
The aim of this study is to explore how automatic emotion regulation influences subsequent task performance and whether these effects differ depending on cultural context. More specifically, using emotional photos as prime and emotional words as target stimuli, we examined whether automatic emotion regulation occurs when evaluating the non-emotional aspects of emotional photos and hot this emotion regulation affects subsequent task performance. In Experiment 1, we utilized event-related potentials to monitor automatic emotion regulation in real time and examined differences in the N400 amplitude. Results showed that the N400 amplitude was smaller in the congruent condition than in the incongruent condition when the emotion judgment task preceded the lexical decision task. However, there was no difference in N400 amplitude based on emotion congruence in a gender judgment task that required ignoring the emotion of the photo. In Experiment 2, we investigated whether cultural differences in emotion regulation were similarly observed in automatic emotion regulation by comparing emotion congruence across task types in Korean and American college students. In contrast to previous studies, there was no significant difference in automatic emotion regulation between East and West cultures. Overall, our findings suggest that focusing on the non-emotional aspects of an emotional stimulus facilitates automatic emotional regulation and affects performance on subsequent tasks, which may not be influenced by the cultural environment.
Several recent studies have argued that, as in face recognition, parts of an object, including words, force and automatically activate the entire representation, even for general object recognition. The main effect reported in support of this claim is the word composite effect. The word composite effect is an interaction effect in which the extent to which an unattended part of a word affects the activation of the whole word representation depends on the degree of word alignment. This effect was observed in both Portuguese and Chinese, which use different writing systems. The present study investigated whether the word-composite effect is also present in Korean, which has a different writing system, and proposed an alternative way to apply this effect to study the processing of the second syllable, which has not received much attention in the literature. The results of the experiment showed a significant word-composite effect in the same-different task (two word stimuli presented in succession, requiring a ‘same’ response if the first syllable is the same and a ‘different’ response if it is different), suggesting that the word-composite effect is present in Korean with different writing systems and that the same-different task is a suitable alternative method to study the processing of second syllables.
The purpose of this study was to investigate how the interaction between the regulatory focus (improvement focus vs. prevention focus) and the information presentation method (alternative-based method vs. attribute-based method) affects the quality of the final choice and the satisfaction with selection when selecting multiple alternative items with many attributes to consider. In order to evaluate the participants' chronic regulatory focus, both the Regulatory Focus Questionnaire and the General Regulatory Focus Measure were used. The regulatory-fit effect was improved by priming the situational regulatory focus in the same direction as the participants' chronic regulatory focus. Participants viewed multiple attribute or multiple alternative objects presented in an alternative-based or attribute-based manner, respectively. As a result, people made better choices for multiple alternative objects when the information presentation method matched their regulatory focus. In addition, people made better choices for multiple attribute objects when information was presented in an attribute-based manner. These results suggest that in low-involvement selection situations (multi-alternative object selection), the conformity of individual variables (the regulatory focus) and situation variables (the information presentation method) influences the choice. In high involvement choice situation (choosing a multi-attribute item), situational variable (the information presentation method) mainly affect choice because of reducing cognitive load.