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Measuring Implicit Associations from Perspectives of Various Social Groups

The Korean Journal of Cognitive and Biological Psychology / The Korean Journal of Cognitive and Biological Psychology, (P)1226-9654; (E)2733-466X
2015, v.27 no.3, pp.451-479
https://doi.org/10.22172/cogbio.2015.27.3.006




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Abstract

We examined whether there exist implicit associations of preferences from perspectives of nonself people toward various social categories (“implicit meta-attitude”). Using Korean undergraduate participants we measured implicit associations about the attitudes that members of specific outgroups (Black or White racial groups) are expected to have towards their ingroup or an outgroup and compared these measures with each other. To measure implicit associations, we used a modified Implicit Association Test in Study 1, and a modified Brief Implicit Association Test in Study 2. In Study 1, we measured the implicit associations that participants themselves have, or a typical Black or White person would have, toward Black or White racial groups. In Study 2 we measured all these three kinds of associations from same participants as well as their explicit counterparts. Supporting our prediction, implicit associations from the perspectives of a Black or a White person were comparatively more favorable to the respective ingroup; the association measured from the self’s perspective fell between these two. Relationships with explicit attitudes did not show a consistent pattern. We demonstrated that implicit associations from perspectives of social categories one does not belong to can be mentally represented and measured.

keywords
implicit association, automatic processes, intergroup bias, prejudice, 암묵적 연합, 자동적 과정, 집단간 편향, 편견

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