A Psychological Approach to Mass Culture for Investigation

This overview study of mass culture is based on an academic point of view and based thereon an investigation of mass culture from a psychological standpoint follows. This study reviewed previous studies of mass culture that have been done so far divided into Producer-oriented, Text Decoding-oriented, and Recipient Theory, according to subjects of the study. The studies were also reviewed from the viewpoints of industry, consumer science, education, and developmental psychology. Further, it was discussed how trends and limitations in research were covered according to each viewpoint on mass culture. Based on the analysis, this study aims to promote overall psychological interest in studies of mass culture; to present the necessity of analysis and measurement of emotional experience on mass culture; to increase the roles of industrial and consumer science approaches in terms of planning and culture; to change the viewpoint of developmental psychology that accepts youth culture positively; and, to present interdisciplinary studies related to mass culture. Mass culture has already penetrated deeply into real life but there are few analyses and interpretations of mass culture in terms of psychology. This study is meaningful from the aspect that discussion of mass culture has been placed in a position that recognizes the entity of and interest in mass culture. Through this study, I hope that the scope of interest in psychology will expand and that approaches to mass culture will become more diversified.

keywords: mass culture, text decoding-oriented, recipient theory, mass culture consumption, mass culture research method, mass culture, text decoding-oriented, recipient theory, mass culture consumption, mass culture research method, 대중문화, 텍스트 해독, 문화 수용, 대중문화 소비, 대중문화 연구방법

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Article Contents

Vol.11 No.3

A Psychological Approach to Mass Culture for Investigation

Abstract

Reference

Korean Psychological Journal of Culture and Social Issues