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Effect of Gender-sterotype Activation in Men's and Women's Self-construal

Korean Psychological Journal of Culture and Social Issues / Korean Psychological Journal of Culture and Social Issues, (P)1229-0661; (E)1229-0661
2004, v.10 no.1, pp.83-106


Abstract

This study was conducted to explore how men's and women's self-construals do change according to gender-stereotype activation. The results showed that men have stronger gender-stereotypes and construe self more gender-stereotypic way than women. In general, women showed having less gender-stereotype but they construed self more stereotypic way. And the stereotype activation affected only on women to construe self less stereotypic way. Both men and women do accept physical appearance stereotypes more than other domains of gender-stereotype when they construe their selves. Gender-role stereotypes are more accepted by men than women, and gender-stereotypes of ability are more accepted by men but refused by women when stereotype was activated. And men accepted prescriptive gender-stereotype more than women. People of high gender-stereotype group construe self more stereotypic way than those of low stereotype group. But in low gender-stereotype group, women construe self less stereotypic way when stereotype is activated than when not. These results are taken to show, among others, that self-stereotyping of targets were different depending on whether the targets are man or woman, and that self stereotyping of an individual contributes to build a mechanism of maintaining gender-stereotype of a society to which he or she belongs.

keywords
성 고정관념, 자아해석, 고정관념 활성화, 탈 동일시, gender-stereotype, self-construal, stereotype activation, disidentification, gender-stereotype, self-construal, stereotype activation, disidentification

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Korean Psychological Journal of Culture and Social Issues