Lakoff(2002)의 가족으로서의 국가 은유(nation-as-family metaphor)에 따르면 미국의 보수주의와 진보주의의 도덕성은 각각 국가를 “엄격한 아버지(strict father)” 또는 “자애로운 부모(nurturant parents)”로 보는 서로 다른 가족 은유에 기반을 두고 있으며 보수주의와 진보주의 진영의 입장은 이러한 가족 은유의 가치와 연합되어 있다고 본다. 이 연구는 점화 기법을 사용하여 가족 은유가 실제로 경제적 어려움을 겪고 있는 사람들에 대한 판단에 영향을 미칠 수 있을지 살펴보았다. Lakoff가 언급한 “엄격한 아버지(strict father)”의 도덕성을 점화했을 경우에 비해 “자애로운 부모(nurturant parents)”의 도덕성을 점화한 경우에 참가자들은 사회 보장 프로그램을 필요로 하는 사람들의 성품을 좀 더 긍정적으로 평가하며 그들이 처한 경제적 어려움을 개인의 책임으로만 돌리지 않는 경향을 확인할 수 있었다. 이러한 결과는 보수주의와 진보주의적 태도와 관점을 구성하는 요체가 무엇인지 되짚어 보게 하며 특히 사회 정책의 결정 및 정치적 판단에 미칠 수 있는 상황적 요인의 역할에 대한 시사점을 제공한다.
Lakoff’s (2002) ‘nation-as-family’ metaphor suggests that conservatism and liberalism in the United States are based respectively on two different sets of morality, i.e., “strict father” morality and “nurturant parents” morality. He argues that values associated with respective metaphors and political principles derived from them tend to determine certain political attitudes and policy endorsement. Using the priming technique, this study attempted to examine whether “strict father” and “nurturant parents” morality are indeed what underlie very different positions conservatives and liberals take towards people in need. The results supported the Lakoff’s idea and demonstrated that, compared to priming “nurturant parents” morality, priming “strict father” morality actually led people to derogate character of those in need and to attribute more responsibility onto them for their economic predicament. This research leads us to reconsider what constitutes politically conservative and liberal attitudes and emphasizes the malleability of political attitudes.
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