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Korean Psychological Journal of Culture and Social Issues

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Vol.16 No.2
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The roles of perception and attitudes toward media reports of suicides in social learning effects

Korean Psychological Journal of Culture and Social Issues / Korean Psychological Journal of Culture and Social Issues, (P)1229-0661; (E)1229-0661
2010, v.16 no.2, pp.179-195


& (2010). The roles of perception and attitudes toward media reports of suicides in social learning effects. Korean Psychological Journal of Culture and Social Issues, 16(2), 179-195.
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Abstract

Media reports of suicides has been found to increase suicide cases that were temporally and spacially proximal to the reports, but the psychological mechanisms, social learning, underlying the negative effects was not directly tested. The present study examined the cognitive processes of social learning that media reports of suicides, especially positive contents toward suicides, might change people's perception, memory, and attitudes toward suicides positively and subsequently increase subsequent suicide intentions and behaviors. Through an internet survey, 300 adults reported their perception, memory, and attitudes toward news reports of suicides, and rated whether the suicides were described positively or negatively in the reports. Finally they reported their suicide intentions and behaviors. The results revealed that people tended to remember more the contents of suicide reports suggested to increase copycat suicides. Also, people were found to have an ironic view to suicide reports of media that they acknowledged the dangers of suicides reports and approached the reports with curiosity. More importantly, the perception of the positive reward that suicides might achieved through suicides was related with positive attitudes toward suicides and behavioral intention to suicides. The present findings was discussed in the social learning understanding of copycat suicides and their implications for suicide-prevention strategies.

keywords
자살, 미디어, 모방자살, 사회학습이론, 보도지침, suicide, copycat suicide, media, social learning, media guideline

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