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Individualism/Collectivism and Attribution Style in Dangerous Driving Situations: A Driving Simulation Study

Korean Psychological Journal of Culture and Social Issues / Korean Psychological Journal of Culture and Social Issues, (P)1229-0661; (E)1229-0661
2013, v.19 no.3, pp.367-388

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Abstract

This study examined how drivers of different cultural orientations(individualism vs. collectivism) attribute the cause(dispositional vs. situational) of four simulated driving situations which were varied in types(cutting-in and sudden-stop by the other driver) and differential emphasis on other the other driver’s driving attitude or situational factor. The results showed the followings. First, the drivers generally showed higher attribution scores on the dispositional factor than the situational factor, except for the ‘sudden-stop: situation emphasis’ scenario condition. Second, when drivers’ cultural orientation and attribution styles were considered together, it was found that, except for the ‘cutting-in: disposition emphasis’ scenario condition. the drivers of collectivism tended to attribute more to situational factor than the drivers of individualism, In contrast, the drivers of individualism showed higher attribution scores on dispositional factor than situational factor in all driving scenario conditions. Implication and suggestion were discussed.

keywords
individualism, collectivism, dispositional and situational attribution, driving simulation, 개인주의 문화성향, 집단주의 문화성향, 성향귀인, 상황귀인, 운전 시뮬레이션

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Korean Psychological Journal of Culture and Social Issues