The purpose of this study was to examine the differences of the explicit and implicit attitudes towards the elderly according to age and gender. For this research, 64 college students and 64 older people completed Explicit Attitudes Rating Scales (likability/ trustfulness/ companionship/ group membership), Explicit Preference Test, and Young-Old Implicit Association Test. The college students presented in- group preference and out-group bias on both explicit and implicit level whereas our-group favoritism was presented in the older participants on both explicit and implicit level, which meant the older participants preferred the young to the old. In both the groups, however, there were no significant correlations between explicit and implicit age attitude. In addition, college students showed an explicit preference for the old over the older participants whereas only interaction effect(age and gender) was appeared on implicit preference toward older people. The theoretical and practical implications and limitations of this study were discussed.
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