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The Way of the Increase in Helping Behavior: The Effects of Empathy and Fairness on Intention for Helping Behavior

Korean Psychological Journal of Culture and Social Issues / Korean Psychological Journal of Culture and Social Issues, (P)1229-0661; (E)1229-0661
2012, v.18 no.3, pp.349-366



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Abstract

The importance of helping behavior in our society has been increasing and this study aimed to find the practical strategies to increase helping behaviors with minorities and general public in our communities. Participants(N=156) were randomly assigned to respond to a scenario which measured the intention to help either foreign workers or general public. Also, participants were given the scale of fairness and empathy to respond. The findings of this study demonstrated that (1) empathy and fairness had main effect of the intention to help other persons and empathy and different targets in the unfair perception had interactional effect; (2) the intention to help foreign workers was positively related to fairness and the intention to help general public was affected by empathy. The results showed that according to the perceived unfairness in helping behavior situations, the role of fairness which empathy did not explain was founded. These findings suggest that empathy and fairness in helping behavior are complementary to each other.

keywords
도움행동, 공감, 공정성, 불공정지각, helping behavior, empathy, fairness, perceived unfairness

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