사회적 상황은 개인의 정보처리와 정서경험에 영향을 주는가? 본 논문에서는 두 개의 연구를 통해 사회적 정보처리와 자기참조효과 및 정서경험의 관계를 검증하였다. 연구 1에서는 외부의 명시적 지시없이도 자기개념이 자동적으로 활성화되어, 도형과제를 통해 자신과 연관된 자극의 처리가 친구/타인과 연관된 자극의 처리보다 더 수월한지를 검증했다. 그 결과 자신을 표상하는 자극의 처리가 친구/타인에 대한 자극처리보다 더 촉진되는 경향이 나타났다. 연구 2에서는 참가자들에게 다양한 단어를 보여주고, 자신이 선택한 단어 또는 친구가 선택한 단어라는 설명과 함께 제시된 단어에 대한 기억을 비교하였다. 그 결과 참가자들은 혼자 과제를 수행하는 비사회적 조건에서 친구와 함께 과제를 수행하는 사회적 조건보다 자신이 선택한 단어를 더 많이 기억하는 경향이 나타났다. 이에 비해 사회적 조건에서는 참가자들이 친구가 선택한 단어를 자신이 선택한 단어보다 더 많이 기억하였다. 또한 사회적 조건에서는 실험상황에서 초콜릿 경험에 대해 보고한 긍정적 정서의 강도가 비사회적 조건보다 더 높게 나타났다. 이 결과는 사회적 정보처리가 자동적 자기참조효과를 감소시키며, 타인과의 경험공유는 정서경험을 증폭시킬 가능성을 시사한다.
Do social situations have an impact on an individual’s information processing and emotional experiences? Two studies were conducted to investigate relationships between self-reference effects, emotional experiences and social information processing. Study 1 examined whether biases favoring self-related stimuli could occur automatically. Participants had to judge whether sequential geometric shape–label pairs matched or mismatched. The results showed that self-related stimuli are more rapidly processed than friends/others-related stimuli. In Study 2, the participants had to recall items which were presented with different instructions (either chosen by a friend or by the computer). Here we explored whether the self-reference effect is reduced in a social learning condition. When comparing the social learning condition (seated in pairs) with the nonsocial learning condition (seated alone), the participants recalled more self-related words in the nonsocial learning condition than in the social learning condition. Importantly, the automatic self-reference effect disappeared in the social learning condition. More friends-related words were recalled in the social condition than self-related words. In addition, while tasting chocolates, the participants judged them to be more likeable in the social condition than in the nonsocial condition. These results implicated that social processing can be useful for reducing the automatic self-reference effects and shared experiences are perceived more intensely than unshared experiences.
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