에코 드라이빙은 자동차의 증가로 인하여 발생하는 환경오염, 에너지 소비, 교통사고를 줄이기 위한 친환경 운전 방법이다. 에코 드라이빙을 향상시키기 위한 연구는 주로 공학적, 교육적 방법에 초점이 맞추어져 왔으나, 심리학적 처치를 통해 이를 줄이고자 하는 연구는 부족하다. 이에 본 연구는 행동주의 처치 기법의 하나인 자기-관리 기법이 운전자의 에코 드라이빙 행동에 미치는 효과를 검증하였다. 자기-관리 기법에는 세 가지 처치 요소가 포함되었다: 목표 설정, 셀프-모니터링, 보상. 자기-관리 기법의 효과성을 검증하기 위해서 정기적으로 운전을 하는 세 명의 직장인이 본 연구에 참여하였으며, AB 다중 기저선 설계가 사용되었다. 기저선 단계(A)가 끝난 후, 자기-관리 기법 단계(B)가 적용되었다. 자기-관리 기법 단계에서 각 참가자는 두 가지 운전 행동(e.g., 과속, 급출발)에 대하여 목표를 설정하였으며, 자신의 운전 행동을 매일 기록하였다. 기록한 운전 행동이 목표에 도달할 경우 보상이 주어졌다. 연구 결과, 자기-관리 기법은 운전자의 에코 드라이빙 행동을 효과적으로 향상시킬 수 있는 것으로 나타났다.
Eco driving is a strategy to reduce energy consumption and greenhouse gas emissions from motor vehicle. However, it has not received much attention until recently. Psychological studies on this issue have been limited and the majority of existing studies have primarily been based on engineering and educational approaches. This study examined the effects of a self-management technique on two driving behaviors: speeding and putting the gears in neutral while waiting at the signal. The self-management technique consisted of three behavior interventions: goal-setting, self-monitoring, and reward. Three drivers participated in this study. An AB multiple baseline design across participants was adopted. Results showed that the self-management technique was effective in increasing both driving behaviors. Implications of the present findings and suggestions for future research were discussed.
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