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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.18 No.3

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Perceived In-group and Out-Group Norm Influence Explicit and Implicit Prejudice: In the Sexism and the Regional Prejudice

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2004, v.18 no.3, pp.155-186



& (2004). Perceived In-group and Out-Group Norm Influence Explicit and Implicit Prejudice: In the Sexism and the Regional Prejudice. Korean Journal of Social and Personality Psychology, 18(3), 155-186.

Abstract

Two experiments were performed to test the influence of information of the in-outgroup norms on the sexism(Exp.1) and the regional prejudice(Exp.2). Norms(equal norm advocating the affirmative action for women or Honam people /unequal norm advocating the opposit of the affirmative action for women or Honam people) and the group(ingroup/outgroup) of the participants were manipulated on the internet boards. Dependent variables were the explicit attitude regarding affirmation action policy and the IAT effect. In Exp.1 (N=160) and Exp.2 (N=118), Participants in the ingroup-equal norm condition showed more favorable attitude regarding the affirmative action policy than those in the ingroup-unequal norm condition. Results of the analysis of the IAT effects suggested that male participants in the ingroup-equal norm condition showed significantly less implicit prejudice than those in the ingroup-unequal norm condition. According to the multiple regression mediation analysis, the information of group norm of the ingroup in comparison with that of the outgroup affected the explicit attitudes through the mediation process in which the exposure to the ingroup norm changes the perception of people's tolerance of prejudice expression. However, this mediation effect was found for the implicit attitude measure in the regional prejudice, but not in the sexism. The theoretical and the practical implications of these findings were discussed.

keywords
norm, prejudice, in-outgroup, sexism, affirmative action, implicit attitude, IAT, norm, prejudice, in-outgroup, sexism, affirmative action, implicit attitude, IAT, 규범, 내외집단, 성편견, 지역편견. 적극적 조치, 인터넷, 암묵적 편견, 암묵적 연합검사

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