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An Analysis of Influences of Chemyon(Social-Face) Sensitivity, Social Anxiety and Self-esteem on Uncertainty Avoidance Tendency

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2006, v.20 no.3, pp.17-30


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Abstract

This study verified psychological variables to have an effect on uncertainty avoidance focusing on Chemyon(Social face) sensitivity, social anxiety and self-esteem, based on Hofstede's uncertainty avoidance. To inspect this study, first, by using a list of questions, measured them, which are Chemyon(Social face) sensitivity, social anxiety and self-esteem. Second, by making uncertainty conditions experimentally, measured uncertainty avoidance. As a result of analyzing into multiple regression analysis, the finding could catch the point that Chemyon(Social face) sensitivity and social anxiety are primary factors to expect uncertainty avoidance but self-esteem is not. These research results show current events. This study find more explicit psychological factors of Hofstede's uncertainty avoidance than before. Even though, Hofstede's study explained that the factors of uncertainty avoidance are caused by just influence on culture and anxiety, through this research found that Chemyon(Social face) sensitivity and social anxiety cause uncertainty avoidance as an important factor. Also, this study verified that prediction of the future on the uncertainty avoidance. In other hand, It is inspected through this study that self-esteem is not a factor of influencing on uncertainty avoidance. Key Words:uncertainty avoidance, chemyon, social face, self-esteem, social anxiety, culture dimension

keywords
uncertainty avoidance, chemyon, social face, self-esteem, social anxiety, culture dimension, 불확실성 회피, 체면민감성, 사회적 불안, 자아존중감, 문화차원

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Social face, This study verified psychological variables to have an effect on uncertainty avoidance focusing on Chemyon based on Hofstede's uncertainty avoidance by using a list of questions As a result of analyzing into multiple regression analysis the finding could catch the point that Chemyon,

Korean Journal of Social and Personality Psychology