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Influence of Culture Priming on Self-Rating

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2008, v.22 no.1, pp.177-194
https://doi.org/10.21193/kjspp.2008.22.1.010



Abstract

Whereas previous studies on self-rating had focused on culture as a static trait, the present study investigated through two experiments conducted in the U.S. and Korea if the self-rating would differ between two culture priming conditions. Experiment 1 measured the self-rating through a self-report method, whereas Experiment 2 measured the self-rating through the participants' performance in an analytic reasoning task. The results of analyses demonstrated that the self-rating varied on primed cultural situations. The results support the Dynamic Constructivist Theory of culture and provide the discussions for the question that situationally prime culture is as influential as the criteria culture on individuals' behaviors.

keywords
Culture Priming, Self-Rating, Self-Enhancement, Self-Effacement, 문화점화, 자기평가, 비교문화, 자기고양편향

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