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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.25 No.2

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The Effect of Regulatory Focus on Risk Taking: The Mediating Role of Perceived Gains

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2011, v.25 no.2, pp.209-221
https://doi.org/10.21193/kjspp.2011.25.2.011



& (2011). The Effect of Regulatory Focus on Risk Taking: The Mediating Role of Perceived Gains. Korean Journal of Social and Personality Psychology, 25(2), 209-221, https://doi.org/10.21193/kjspp.2011.25.2.011

Abstract

The present study aimed to explore individual differences in risk taking and provide empirical testing of the role of regulatory focus on risk taking. Everyday risk taking task included both (a) natural scenarios without explicit probabilities of risk and gains (Study 1) and (b) scenarios with them (Study 2). The findings of Studies 1 and 2 showed that chronic regulatory focus has influence on everyday risk taking. Specifically, risk taking occurred under promotion focus, whereas risk aversion occurred under prevention focus. In addition, the perceived gains were found to mediate the relationship between regulatory focus and risk taking related decision. However, the perceived risk was found to have no mediating effect on regulatory focus and risk taking related decision. Study 3 using policy scenarios supported the findings of Studies 1 and 2 except that the effect of regulatory focus occurred only in the negative frame. Our results indicate that individual differences in risk taking can be explained by the regulatory focus theory and risk taking can be influenced by different gain perception, but not risk perception. However, the effect of regulatory focus can be moderated by framing effect.

keywords
regulatory focus, risk taking, perceived risk, perceived gains, framing effect, 조절초점, 위험감수, 지각된 위험, 지각된 이득, 틀효과

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