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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.32 No.2

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Inducing Favorable Attitude Towards Affirmative Action Policy: Focusing On The Relevance Of In-Group Norm Information

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2018, v.32 no.2, pp.23-45
https://doi.org/10.21193/kjspp.2018.32.2.002


& (2018). Inducing Favorable Attitude Towards Affirmative Action Policy: Focusing On The Relevance Of In-Group Norm Information. Korean Journal of Social and Personality Psychology, 32(2), 23-45, https://doi.org/10.21193/kjspp.2018.32.2.002

Abstract

This study examined whether the persuasive effect of the in-group norm would be stronger when the persuasion topic was relevant to the in-group category than when it was not. In Study1, both male and female college students read an article about the affirmative action policy for the promotion of women, after which they received an information indicating that their in-group (i.e., Male In-group vs. Female In-group vs. College Students In-group) showed either favorable or neutral attitude toward the issue. As expected, the results demonstrated that the favorable norm information of the gender in-group was more influential than the favorable norm information of the college students in-group. However, the stronger persuasion effect of the norm information of the gender in-group was limited only to th male participants. In Study2, we attempted to replicate the stronger persuasion effect of the relevant in-group category to the persuasion topic shown in Study 1, this time using the College Student Category as the key category. More specifically, participants read an article about the affirmative action policy for the permission of the minority group members to universities, and afterwards they received an normative in-group (i.e., Male In-group, Female In-group or College Students In-group) information, showing either favorable or neutral attitudes. The results demonstrated that as hypothesized, the participants who were provided with the in-group normative information of university students changed their attitudes more than those who were presented with the in-group normative information of gender in-group. This finding replicated the results in Study1, indicating the importance of the relevance of the persuasion topic to the in-group category in using the normative information of the in-group in the persuasion context for the affirmative action policy. The theoretical and practical implication of these findings were discussed.

keywords
In-group persuasion effect, Affirmative action, Topic Relevance, 내집단 설득 효과, 적극적 조치, 주제 관련성

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