Abstract

This study provides an overview of the East-West (Western vs. East Asian) differences in creativity by analyzing relevant research on 1) explicit and implicit theories of creativity, and 2) individualism-collectivism cultural dimensions. We also reviewed comparative studies on creativity (divergent thinking) level, and examined the impact of cultural orientations(or dimensions) on creativity and innovation at the individual, organizational, and national levels. It also discussed the “creativity problem” in East Asian countries. Finally, we suggest directions for future cross-cultural research on creativity.