ISSN : 1229-0653
As patriarchal institutionalized businesses under the competitive capitalism were transformed into organised businesses under the monopolistic capitalism, organizations in stead of individuals were emphasized. In organized businesses the closed system theory which explains business activities in terms of job prescriptions were adopted first, but, due to its rigidity, soon replaced by the open system theory which explains businesses in terms of role performance. The open system organization is a human-oriented organization in which creative business culture gets importance.