The main premise of this study is that public's prejudice of and discrimination against the mentally ill seriously hinder to their rehabilitation. This study was conducted using the survey with 1101 general public in order to discover : 1) what kinds of relations do exist between socio-demographic factors of the respondents and their prejudice and discrimination, 2) in what extent do the source factors(mass media. individual experience, transmitted attitudes, linguistic and cultural influences) affect on prejudice, and 3) in what extent do prejudice factors(dangerousness, incompetence, impossibility to recover, distinguishability) affect on discrimination. The major findings of the study are : 1) Age of the respondents are positively related to the prejudice and the discrimination; 2) Using multiple regression, the source factors affect significantly on prejudice by 66.1% of explanatory power. The most powerful factors on prejudice are linguistic and cultural influence, transmitted attitudes, and the individual experience; 3) Using multiple regression, the prejudice factors affect significantly on discrimination by 35.2% of explanatory power. The most powerful factors on discrimination are dangerousness, impossibility to recover, and incompetence. In conclusion, this study recommends to clinicians to use the educational and field program that promote a familiarity with mental illness for school-aged children.
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