Cultural Variations in Motivation

This paper deals with the diverging effects of different cultural views of person in general, especially the self, on characteristic motivations and motivated behaviors in everyday interactions. From the review of the massive articles concerning cultural influences on motivations, it was found that cultural views of person in general and the self as independent, separate and autonomous being, predominant in the individualistic cultures, or as interdependent and relational being, predominant in the collectivist cultures, foster and encourage cross-culturally divergent needs and incentives. In individualistic cultures, self-directed motive, individually oriented achievement motive, motive to control environment, self-enhancement motive and consistency motive are relatively salient; but in collectivist cultures, other-directed motive, socially oriented achievement motive, motive to control internal desires, self-criticism motive and conformity motive are relatively dominant.

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Article Contents

Vol.13 No.2

Cultural Variations in Motivation

Abstract

Korean Journal of Social and Personality Psychology