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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.14 No.1

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Different Priming Effect caused by Characteristics of Affective Stimuli

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2000, v.14 no.1, pp.155-166
Soo Jung Lee (Kyonggi University, Division of General Studies)
Hoon Koo Lee (Yonsei University, Department of Psychology)
Lee, S. J., & Lee, H. K. (2000). Different Priming Effect caused by Characteristics of Affective Stimuli. Korean Journal of Social and Personality Psychology, 14(1), 155-166.

Abstract

This study investigated how emotion is proceeded. The affective priming effect of subliminal condition was compared to that of supraliminal condition by means of priming paradigm(Murphy & Zajonc, 1993), to confirm 'affective primacy effect'. In order to show different priming effect with the case accompanied by emotional arousal, the pictures of emotive events were used as priming stimuli of experiment 2. As Murphy and Zajonc(1993) found, the assimilation phenomenon was replicated in subliminal priming condition of experiment 1 as well as experiment 2. Unlike the previous research which found the disappearance of assimilation effect at supraliminal condition, the experiment 2 found that strong emotional arousal, caused by a long duration of the priming stimuli, produced strong assimilation effect. The present investigation suggests several processes of emotion may be fruitfully distinguishable. Finally, the implications of these results had been discussed.

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Korean Journal of Social and Personality Psychology

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