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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.15 No.1
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Measurement of Regional Prejudice by Implicit Association Test

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2001, v.15 no.1, pp.185-204
Young-Oh Hong (Research Institute for Human Behavior, Yonsei University)
Hoon-Koo Lee (Dept. of Psychology, Yonsei University)
Hong, Y., & Lee, H. (2001). Measurement of Regional Prejudice by Implicit Association Test. Korean Journal of Social and Personality Psychology, 15(1), 185-204.
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Abstract

This study was conducted to examine the relationship between the implicit and explicit regional prejudice. On the study 1, participants from inter-hostile region were measured implicit prejudice by the implicit association test and the explicit prejudice by self-report. Participants showed a preference for own region over the other region on the implicit measure. However, there was no significant correlation between the implicit and the explicit regional prejudice. On the study 2 and 3, also participants who were not members of the inter-hostile region showed no correlation between implicit and explicit regional prejudice. It was revealed that the differences of the implicit prejudice was not because of the stereotypical knowledge and perception differences. This study indicates that the socially sensitive attitude such as regional prejudice should be tested by the implicit measure. Finally the implications and limitations of this study were discussed.

keywords
Implicit Association Test, Stereotype, Prejudice
Submission Date
2001-01-04
Revised Date
Accepted Date
2001-02-07

Korean Journal of Social and Personality Psychology

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