Abstract

This study examined the three-way interaction effect of salience of performance information, ingroup performance feedback and personal performance feedback on self evaluation. A 2(salience of performance information: personal information is salient, ingroup information is salient)×2(ingroup performance feedback: success, failure)×2(personal performance feedback: superior, inferior) complete factorial design was used in this experiment. 120 college students were randomly assigned to one of 8 experimental conditions. In condition that personal information was salient, subjects were given personal performance feedback twice and group performance feedback once. In condition that group information was salient, subjects were given personal performance feedback once and group performance feedback twice. The results showed that the hypothesized three-way interaction was confirmed. When group performance feedback was salient, subjects in success group evaluated self performance higher than failure group. And superior person in success group did not evaluated self performance higher than inferior person in success group and superior person in failure group evaluated self performance higher than inferior person in failure group. Additionally superior person in success group evaluated self performance higher than superior person in failure group. When personal performance feedback was salient, superior person in success group evaluated self performance higher than inferior person in success group and superior person in failure group evaluated self performance higher than inferior person in failure group. The results suggest that the ingroup success or failure influences self evaluation than personal success or failure does in Korea. Additionally experience of self-relevant affects was examined in each experimental condition.