바로가기메뉴

본문 바로가기 주메뉴 바로가기

Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

Article Contents

Prev
e-Submission

Vol.18 No.3

Citation Share

The Roles of Anticipated Counterfactuals and Regret in Reluctance to Exchange Lottery Tickets

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2004, v.18 no.3, pp.201-215

(2004). The Roles of Anticipated Counterfactuals and Regret in Reluctance to Exchange Lottery Tickets. Korean Journal of Social and Personality Psychology, 18(3), 201-215.

Abstract

The previous research found that people tend to be reluctant to exchange their lottery tickets even with greater compensation, and this tendency has been explained with illusion of control, self-serving bias, and decision-making errors. The present research proposed and examined that the anticipated counterfactual thoughts and anticipated regret would be a major psychological mechanism underlying the error-like tendency. Participants motivated by many grand prizes played a series of computer games and were given an opportunity to select a lottery ticket in the middle of the computer game. The possibility of anticipated counterfactual thoughts and regret were manipulated by whether participants were exposed to the lottery number of the selected ticket or that of the unselected ticket when they expected that the wining number would be known in the future. Also, participants in the control group expected that the winning number would not be known and then didn't expect counterfactuals and regret. As hypothesized, Participants who were exposed to the unselected lottery number exchanged their lottery tickets more and were slower in the decision making than those who were exposed to the selected one and who were in the control group. The amount of compensation for giving up their lottery tickets were not different across the experimental conditions. The results were consistent with the proposition of the roles of anticipated counterfactuals and regret in reluctance to exchange lottery tickets and discussed with the functional perspective of anticipated affects in decision-making processes.

keywords
lottery, anticipated affect, regret, counterfactual thinking, decision, 예상되는 후회, 사후가정사고, 복권, 행동회피현상, 의사결정, lottery, anticipated affect, regret, counterfactual thinking, decision

Reference

1.

(2001) 사후가정사고의 활성화에서 조절적 동기의 역할 ,

2.

(2002) 사후가정사고의 심리적 기능과 응용적 가치,

3.

(2003) The psychology of doing nothing:Forms of decision avoidance result from reason and emotion,

4.

(1996) Why are people reluctant to exchange lottery tickets? ,

5.

(1982) Regret in decision making under uncertainty,

6.

(1994) What might have been to what may be Journal of Personality and Social Psychology,

7.

(2000) Counterfactual thinking about actions and failure to act. ,

8.

(2001) Avoiding future regret in purchase-timing decisions,

9.

(2000) Manipulating the illusion of control:Variations in gambling as a function of perceived control over change outcomes,

10.

(1996) Skye's no limit in lottery giveaway,

11.

(1995) With an eye toward the future: The impact of counterfactual thinking on affect, attitudes, and behavior., Erhaum

12.

(2001) Do moderators of the optimistic bias affect personal or target risk estimates? A review of the literature,

13.

(2000) The influence of anticipated counterfactual regret on behavior,

14.

(1998June) Norm theory: Effects of intrapersonal vs. interpersonal norms on regret. ,

15.

(1986) Norm theory:Comparing reality to its alternatives,

16.

(1984) Willingness to pay and compensation demanded:Experimental evidence of an unexpected disparity in measure of value,

17.

(2000) It could have been you": How states exploit counterfactual thought to market lotteries. ,

18.

(1975) The illusion of control,

19.

(2001) Risk as feelings,

20.

(1983) Regret theory:An alternative theory of rational choice under uncertainty,

21.

(1993) The mental simulation of better and worse possible worlds Journal of Persoanlity and Social Psychology,

22.

(2000) What if I find it cheaper someplace else? Role of prefactual thinking and anticipated regret in consumer behavior,

23.

(1997) When doing better means feeling worse:The effects of categorical cutoff points on counterfactual thinking and satisfaction,

24.

(1995) Counterfactual thought, regret, and superstition: How to avoid kicking yourself., Erhaum

25.

(1996) It could have been better or it might have been worse:Implications for blame assignment in rape cases,

26.

Anticipated affective reactions and prevention of AIDS,

27.

Anticipated affect and behavioral choice,

28.

(1994) The functional basis of counterfactual thinking,

29.

(1997) Counterfactual thinking,

30.

(1997) Affective determinants of counterfactual thinking,

31.

(1993) The structure of counterfactual thought,

32.

(1998) The consequences of doing nothing: Inaction inertia as avoidance of anticipated counterfactual regret.,

33.

(1989) Mental simulation of causality,

34.

(1980186-200) -emotion-action model of motivated behavior An analysis of judgments of help-giving Journal of Personality and Social Psychology,

35.

(2002) Locked into gambling:Anticipatory regret as a motivator for plying the national lottery,

Korean Journal of Social and Personality Psychology

e-Submission OA Policy