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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.18 No.3
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The Roles of Anticipated Counterfactuals and Regret in Reluctance to Exchange Lottery Tickets

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2004, v.18 no.3, pp.201-215

(2004). The Roles of Anticipated Counterfactuals and Regret in Reluctance to Exchange Lottery Tickets. Korean Journal of Social and Personality Psychology, 18(3), 201-215.
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Abstract

The previous research found that people tend to be reluctant to exchange their lottery tickets even with greater compensation, and this tendency has been explained with illusion of control, self-serving bias, and decision-making errors. The present research proposed and examined that the anticipated counterfactual thoughts and anticipated regret would be a major psychological mechanism underlying the error-like tendency. Participants motivated by many grand prizes played a series of computer games and were given an opportunity to select a lottery ticket in the middle of the computer game. The possibility of anticipated counterfactual thoughts and regret were manipulated by whether participants were exposed to the lottery number of the selected ticket or that of the unselected ticket when they expected that the wining number would be known in the future. Also, participants in the control group expected that the winning number would not be known and then didn't expect counterfactuals and regret. As hypothesized, Participants who were exposed to the unselected lottery number exchanged their lottery tickets more and were slower in the decision making than those who were exposed to the selected one and who were in the control group. The amount of compensation for giving up their lottery tickets were not different across the experimental conditions. The results were consistent with the proposition of the roles of anticipated counterfactuals and regret in reluctance to exchange lottery tickets and discussed with the functional perspective of anticipated affects in decision-making processes.

keywords
lottery, anticipated affect, regret, counterfactual thinking, decision, 예상되는 후회, 사후가정사고, 복권, 행동회피현상, 의사결정, lottery, anticipated affect, regret, counterfactual thinking, decision

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