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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.22 No.4

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Effects of Negativity and Positivity Biases on the Impression Formation of Groups：The Role of the Amount of Information

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2008, v.22 no.4, pp.1-14
https://doi.org/10.21193/kjspp.2008.22.4.001

(2008). Effects of Negativity and Positivity Biases on the Impression Formation of Groups：The Role of the Amount of Information. Korean Journal of Social and Personality Psychology, 22(4), 1-14, https://doi.org/10.21193/kjspp.2008.22.4.001

Abstract

The present study examines how negativity and positivity biases affect the impression formation of groups. The results show that in the morality domain negative behaviors are given more weight in information integration, thus yielding negativity biases. In the intellectual competence domain, however, positive behaviors are given more weight in information integration, thus yielding positivity biases. The effects of negativity and positivity biases in the impression formation of groups occurred only when the amount of information given was large enough. The roles of negativity and positivity biases in real life such as political campaign are discussed.

keywords
Negativity bias, Positivity bias, Impression formation of groups, Amount of information, 부정성 편파, 긍정성 편파, 집단에 대한 인상형성, 정보량

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