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ISSN : 1229-0653

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논문 투고

Vol.22 No.4
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부정성 편파와 긍정성 편파가 집단에 대한 인상형성에 미치는 영향：정보량의 역할을 중심으로

Effects of Negativity and Positivity Biases on the Impression Formation of Groups：The Role of the Amount of Information

한국심리학회지: 사회 및 성격 / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2008, v.22 no.4, pp.1-14
https://doi.org/10.21193/kjspp.2008.22.4.001
전우영 (충남대학교)
전우영. (2008). 부정성 편파와 긍정성 편파가 집단에 대한 인상형성에 미치는 영향：정보량의 역할을 중심으로. 한국심리학회지: 사회 및 성격, 22(4), 1-14, https://doi.org/10.21193/kjspp.2008.22.4.001
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초록

본 연구에서는 부정성 편파와 긍정성 편파가 집단에 대한 인상형성에 어떻게 영향을 미치는지에 대해 알아보았다. 결과에 따르면, 도덕성 차원에서는 부정적인 행동에 더 큰 가중치를 두어서 정보를 통합하는 부정성 편파가 나타났고, 지적능력 차원에서는 긍정적 정보가 집단에 대한 전체적인 인상에 더 큰 영향을 미치는 긍정성 편파가 발견되었다. 이러한 부정성 및 긍정성 편파가 집단 인상형성에 미치는 효과는 집단에 대한 정보가 충분히 많은 경우에만 발생하는 것으로 나타났다. 논의에서는 부정성 및 긍정성 편파가 선거운동과 같은 현실문제에 시사하는 점에 대해 알아보았다.

keywords
Negativity bias, Positivity bias, Impression formation of groups, Amount of information, 부정성 편파, 긍정성 편파, 집단에 대한 인상형성, 정보량

Abstract

The present study examines how negativity and positivity biases affect the impression formation of groups. The results show that in the morality domain negative behaviors are given more weight in information integration, thus yielding negativity biases. In the intellectual competence domain, however, positive behaviors are given more weight in information integration, thus yielding positivity biases. The effects of negativity and positivity biases in the impression formation of groups occurred only when the amount of information given was large enough. The roles of negativity and positivity biases in real life such as political campaign are discussed.

keywords
Negativity bias, Positivity bias, Impression formation of groups, Amount of information, 부정성 편파, 긍정성 편파, 집단에 대한 인상형성, 정보량

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