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Integration of Social Identity Theory and Theory of Planned Behavior in Explaining Gender Equality Action Intention of Korean Male Adults

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2008, v.22 no.4, pp.133-155
https://doi.org/10.21193/kjspp.2008.22.4.009


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Abstract

The present study was conducted to (1) investigate the role of gender social identity in the prediction of gender equality attitude, (2) examine the effect of attitude, subjective norm, perceived behavior control, and moral obligation in explaining gender equality intention, and (3) propose and test the research model which integrate of social identity theory and theory of planned behavior in explaining gender equality action intention of Korean male adults. A nationwide sample of 1,016 Korean male adults participated in the survey. The results from stepwise regression analyses indicated that the gender equality attitude was explained 13.6% by gender social identity and gender social identity was explained 15.4% by status, legitimacy, stability. Gender equality action intention was explained 44.8% by variable of planned behavior theory. The results from the LISREL supported the research model proposed in this study with reasonable goodness of fit. Finally, the implications and limitations of the present study as well as the future directions of this area were discussed.

keywords
gender equality action intention, Social identity theory, Theory of planned behavior, Status of male, Legitimacy, Stability, Attitude, Subjective norm, Perceived behavior control, Moral obligation, 성평등 행동의도, 사회정체성이론, 계획된 행동이론, 지위, 합법성, 안정성, 성평등 의식, 주관적 규범, 지각된 행동통제, 도덕적 책무

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