ISSN : 1229-0653
The present study was conducted to (1) investigate the role of gender social identity in the prediction of gender equality attitude, (2) examine the effect of attitude, subjective norm, perceived behavior control, and moral obligation in explaining gender equality intention, and (3) propose and test the research model which integrate of social identity theory and theory of planned behavior in explaining gender equality action intention of Korean male adults. A nationwide sample of 1,016 Korean male adults participated in the survey. The results from stepwise regression analyses indicated that the gender equality attitude was explained 13.6% by gender social identity and gender social identity was explained 15.4% by status, legitimacy, stability. Gender equality action intention was explained 44.8% by variable of planned behavior theory. The results from the LISREL supported the research model proposed in this study with reasonable goodness of fit. Finally, the implications and limitations of the present study as well as the future directions of this area were discussed.
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