Where are you from? The Effect of Regional Stereotypes on the Linguistic Expectancy Bias：Focusing on the Linguistic Category Model

박상희; 김혜숙

doi:10.21193/kjspp.2009.23.2.006

Korean Journal of Social and Personality Psychology

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Vol.23 No.2

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Where are you from? The Effect of Regional Stereotypes on the Linguistic Expectancy Bias：Focusing on the Linguistic Category Model

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;

2009, v.23 no.2, pp.103-125

https://doi.org/10.21193/kjspp.2009.23.2.006

& (2009). Where are you from? The Effect of Regional Stereotypes on the Linguistic Expectancy Bias：Focusing on the Linguistic Category Model. Korean Journal of Social and Personality Psychology, 23(2), 103-125, https://doi.org/10.21193/kjspp.2009.23.2.006

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Abstract

Three studies examined that the effects of regional stereotypes on the linguistic expectancy bias based on the postulates of the Linguistic Category Model (LCM). More specifically, we examined in Study 1 whether Korean words could be separated into four language categories in terms of the level of abstraction. The results of Study 1 demonstrated that Korean words were successfully separated into four language categories according to the five criteria (concreteness vs abstractness dimensions) postulated by LCM. In Study 2, we presented a script which described the target person in a job interview situation, revealing the target's hometown region and behaviors which were either consistent or inconsistent with the regional stereotypes. We then asked the participants to recall and write down the behaviors and characteristics of the target person and analyzed these descriptions in terms of the four categories identified in Study 1. The result demonstrated that as expected, the target was described with more abstract terms rather than concrete terms when the target's behavior type was consistent with the regional stereotype. Study 3 attempted to replicate Study 2 with a more real-life like manipulation of the target's hometown region and the behaviors, by presenting a video tape in which the target responded to the questions of the interviewers in a job interview situation, instead of a written script. The results of Study 3 replicated the results of Experiment 2：the target was described with much more abstract terms than concrete terms when the target's behavior type was consistent with the regional stereotype. The results of Study 3 also demonstrated that the participants were more likely to internally attribute the stereotype-consistent behaviors than inconsistent ones, as well as to intend to employ the target in the former case than in the latter case. However, unlike the hypothesis, the behavioral intention of employment turned out not to be mediated by the language abstraction. We discussed the theoretical and practical implications of these results.

keywords: 언어 범주화 모델, 언어 기대 편파, 언어적 추상화, 지역 고정관념, linguistic category model, linguistic expectancy bias, language abstraction, regional stereotype

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Article Contents

Vol.23 No.2

Where are you from? The Effect of Regional Stereotypes on the Linguistic Expectancy Bias：Focusing on the Linguistic Category Model

Abstract

Reference

Korean Journal of Social and Personality Psychology