Korean Journal of Social and Personality Psychology
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ISSN : 1229-0653
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Determinants of Internet Group Polarization: Effects of Anonymity and Network Crowdedness of Internet Public Sphere, and Individual & Cultural Factors
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Abstract
The present study attempted to show that the anonymity and network crowdedness of internet public sphere might increase the readiness for internet group polarization, which was composed of ingroup conformity and outgroup exclusiveness. In addition, irrational beliefs and verbal anger behavior as well as cultural factors such as power distance and uncertainty avoidance may exacerbate the tendency of internet group polarization. The survey results of 800 Korean samples proved that internet public sphere communication, network size, desire for approval, destructive justification, power distance, and uncertainty avoidance significantly increased the readiness for internet group polarization,The present study focused on the determinants of general internet group polarization readiness rather than on issue-centered group polarization. Internet communication tends to intensify the effects of anonymity, which may in turn increase the readiness for group polarization. Those spheres that accept various individualities and those internet cultures that are open to different opinions and strangers will be desirable to decrease the arousal of internet group polarization.
- keywords
- group polarization, public sphere, anonymity, network crowdedness, irrational beliefs, verbal anger behavior, culture, 집단극화, 공론장, 익명성, 네트워크, 군중성, 비합리적 신념, 언어적 분노성, 문화
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