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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.26 No.1
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The Effect of the Evaluator Group on the Self-Stereotyping of the Southeast-Asian Immigrants in the Context of Multiple Social Identities

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2012, v.26 no.1, pp.123-150
https://doi.org/10.21193/kjspp.2012.26.1.008





& (2012). The Effect of the Evaluator Group on the Self-Stereotyping of the Southeast-Asian Immigrants in the Context of Multiple Social Identities. Korean Journal of Social and Personality Psychology, 26(1), 123-150, https://doi.org/10.21193/kjspp.2012.26.1.008
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Abstract

The present study aimed to examine the effect of the salience of ethnic identity and the evaluator group on the implicit as well as the explicit self-stereotyping of the Southeast-Asian immigrants in the context of multiple social identities. Furthermore, we also examined whether the effect of the salience of ethnic identity and the evaluator group on the self-stereotyping of the Southeast Asians was mediated by the salience of Koreans'stereotypes on the competence of the Southeast-Asian immigrants'. To examine these hypotheses, we asked the Southeast-Asian migrant participants to evaluate their own competence using both the implicit and explicit measures, in a hypothetical job interview situation in which the nationality of the evaluator and the salience of national identity was varied. The results showed that as expected, participants for whom the Southeast-Asian identity was made salient evaluated their competence less favorably when they thought the evaluator was a Korean (i.e., when their social identity was salient) than when the evaluator was a Southeast-Asian (i.e., when their personal identity was salient). In contrast, the self-evaluation of competence of the participants for whom the Korean identity was made salient was not different in terms of the nationality of the evaluator. Furthermore,the results of the implicit self-stereotyping demonstrated the same pattern as the explicit measures. However, the analysis on the mediating effect of the salience of Koreans' stereotypes regarding the competence of the immigrants for the interaction effect of the identity salience and the evaluator group on self evaluation of competence, did not obtain any significant result. We discussed the theoretical and practical implications of these results.

keywords
multicultural society, Southeast-Asian immigrants, identity, self-category theory, self-stereotyping, 다문화사회, 동남아이주민, 정체성, 자기범주화, 자기고정관념화

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