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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.29 No.1
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Do Online and Offline Relationship-Maintaining Behaviors Promote Bridging and Bonding Social Capital?: Longitudinal Analysis for the Examination of Causal Relationship

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2015, v.29 no.1, pp.107-125
https://doi.org/10.21193/kjspp.2015.29.1.006
Sung-Hoon Cho (Korea University)
Jung-Hye Kwon (Korea University)
Cho, S., & Kwon, J. (2015). Do Online and Offline Relationship-Maintaining Behaviors Promote Bridging and Bonding Social Capital?: Longitudinal Analysis for the Examination of Causal Relationship. Korean Journal of Social and Personality Psychology, 29(1), 107-125, https://doi.org/10.21193/kjspp.2015.29.1.006
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Abstract

Nowadays online communication is an essential part of a daily life. Some people argued that online activity was beneficial for the accumulation of social capital, but there is quite opposite evidence supporting that the social capital may promote online activity. As most of the research examining the relationship between the social capital and online activity was conducted using a cross-sectional design, it was hard to establish causal relationship. This study aimed to examine the causality between online/offline relationship-maintaining behaviors and social capital. For this purpose, autoregressive cross-lagged model was analyzed based on three wave panel data of 1039 participants. Results showed that pre-existing bridging social capital had a positive effect on the offline and online relationship-maintaining behaviors, and offline relationship-maintaining behaviors also partly contributed to the increase of online relationship-maaintaining behaviors. However, both offline and online relationship-maintaining behaviors did not contribute to the accumulation of bridging social capital. Futhermore, the positive effect of pre-existing bonding social capital on online relationship was completely mediated through offline relationship. Implications and limitations of the study were discussed.

keywords
social capital, social network, online activity, offline activity, causal relationship
Submission Date
2014-10-06
Revised Date
2015-02-21
Accepted Date
2015-02-23

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