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The Effects of Empathy, Fairness, Intention in Helping Behavior and Social Self-efficacy on Bystanders' Helping Behavior in a Cyber Bullying Situation

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2017, v.31 no.2, pp.39-60
https://doi.org/10.21193/kjspp.2017.31.2.003


Abstract

The purpose of this study was to examine how empathy, fairness, intention in helping behavior and social self-efficacy affect bystanders' helping behavior in a cyber bullying situation. The participants were 94 female college students. After an online chatting for discussion(cyber bullying experiment), each participant completed some self-report questionnaires. Participants’ responses in a cyber bullying situation were classified into one of 10 categories. The collected data was analyzed by correlation analysis and multiple regression analysis. The results are as follows. First, emotional empathy and social self-efficacy significantly influenced on bystanders' intention to help someone who experience an everyday difficulty, and cognitive empathy significantly explained bystanders' intention to help bullying victim. Second, social self-efficacy and cognitive empathy showed significant effects on actual helping behavior of participants as bystanders in cyberbullying situation. Third, empathy and fairness had mediation effects between intention in helping behavior and actual helping behavior of bystanders, respectively. Fourth, social self-efficacy didn't moderate intention in helping behavior on actual helping behavior of bystanders. These results suggest that activation of cognitive empathy and improving social self-efficacy can contribute to actual helping behavior and the prevention of cyberbullying. Finally, the limitations of this study were discussed along with suggestions for further research.

keywords
사이버 괴롭힘, 공감, 공정성, 사회적 자기효능감, 도움행동의도, 주변인의 도움행동, cyber bullying, empathy, fairness, social self-efficacy, intention in helping behavior, bystanders' helping behavior

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